Better Ingredients. Better Choices.

Better Makers

Behind every choice is someone who makes it.

If we cannot tell you who made something, where it came from and what knowledge shaped it, we have not done our work yet.

Bivaxverkstaden

Småland · Beeswax & balm

A small workshop where the wax comes from local hives and every batch is poured by hand. Four varieties, four everyday moments — YR’s first co-created collection.

Bivaxverkstaden

YR & Swedish laboratories

Sweden · Skincare

The skincare that shaped YR: developed with Swedish laboratories, made in Sweden and rooted in ingredients found close to nature.

More makers to discover

The Nordics · Food, drinks, chocolate, everyday objects

We are talking with mills, chocolatiers and small breweries. The same questions guide every conversation: what is inside, who made it and why is it a better choice?

Nordic forest in soft light

Are you a maker?

We are always looking for the next better choice.

If you make something on a small scale with ingredients you stand behind — skincare, food, drinks, chocolate or everyday objects — we want to understand what you make and why. The thinking matters more than the category.

How we choose